'MAPIC' is a major international retail and real estate event for key property players connecting retailers, developers, cities and investors with around 8,600 participants, 2,100 retailers and 2,500+ developers.
In advance of the conference, Maybe* teamed up with Innesco to deliver a social listening project – the largest of its kind ever undertaken in the commercial real estate sector.
The result was a fresh take on what shoppers really want - based upon what consumers are saying.