35+ stats on how social media influences buying behaviour

Facebook statistics

• There are over 2 billion active users on Facebook worldwide. (Source: Facebook 30/01/19)

• People spend an average of 35 minutes per day on Facebook. (Source: Neilson)

• Every minute on Facebook there are over 300,000 status updates, 400 new users, 147,000 photos uploaded and 54,000 shared links. (Source: GTWeb)

• The majority age ranges for Facebook users are 18 to 24 and 25 to 34, each representing 29% of total users. (Source: Sprout Social)

• 78% of consumers have discovered a product on Facebook. (Source: Kleiner Perkins)

Twitter statistics

• Twitter has 3.2 million active users. (Source: Fast Company)

• There are over 500 million tweets sent per day - that is around 6,000 per second. (Source: InternetLive)

• 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. (Source: Twitter)

• 85% of small and medium business users use Twitter to provide customer service. (Source: Twitter)

• Katy Perry has the most Twitter followers with over 106m, followed by Justin Bieber and then Barack Obama. (Source: Brandwatch)

Instagram statistics

• Instagram has over 1 billion active users. (Source: Instagram)

• There are 4.2 billion Instagram likes per day. (Source: Wired)

• To date more than 50 billion photos have been shared on Instagram. (Source: Instagram)

• 60% of Instagram users claim they’ve discovered at least one new product on the platform. (Source: Instagram)

• Instagram is the second-most important platform for teenagers (behind Snapchat). (Source: Hootsuite)

10 statistics on how social media affects shopping decisions

• Consumers are 71% more likely to make a purchase based on social media referrals. (Hubspot)

• 4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. (Source: Invesp)

• 81% of consumers say recommendations from friends and family on social media directly affect their buying decisions. (Source: SocialMediaToday)

• 41% of shoppers shop impulsively for an item after seeing it on social media. (Source: Invesp)

• Consumers discuss specific brands casually around 90 times a week on social media. (Source: Hubspot)

• 80% of consumers use social to engage with brands. (Source: Forrester)

• Customers that receive a response from a business on Twitter are willing to spend up to 20% more. (Source: Twitter)

• 54% of millennials use social channels to research products before they buy. (Source: Salesforce)

• 74% of shoppers make buying decisions based on social media. (Sprout Social)

• 45% of global respondents said that reading reviews, comments, and feedback influences their shopping behaviour. (PwC Total Retail)

10 statistics on how social media affects your business

• 90% of marketers notice that social marketing efforts increased exposure. (Source: Social Media Examiner)

• Online stores that have a social presence have 32% more sales on average than stores that don’t. (Source: Big Commerce)

• 75% of marketers say that social media has increased traffic to their website.

• 53% of consumers recommend companies or products in tweets, with 48% following through to purchase those products or services. (Source: SproutSocial)

• 78% of consumers say companies’ social media posts impact their purchases. (Source: Forbes)

• Nearly ⅓ (31%) of consumers say they use social media channels to look for new items to purchase (Source: Marketing week)

• 90% of brands use social media to increase brand awareness. (Source: Hootsuite)

• 44% of local businesses said they depend on social media to generate brand awareness. (Source: Emarketer)

• 40% of consumers have purchased an item online after seeing it used on Instagram, Twitter, Vine or YouTube (Source: Simply Measured)

• Over half of the people on social media interact with brands more than once a month. (Source: Get Ambassador)