Where your audience is affects what is important to them and what they talk about online.
By listening to the conversations about where your audience is, organisations can discover insights and connect with customers locally.
Look at Leeds; there are approximately 1,500 posts about Leeds every day. That’s a lot of content that can affect an audience’s perspective and provides opportunities for engagement.
The conversation in Leeds is predominantly lead by events and things to do. Local organisations and businesses should tailor their content to engage with these conversations and the key local influencers that are also involved.