Listening to what your audience is saying about your brand online helps create content that resonates.
In April, Iceland opened a new store in Chesterfield’s Vicar Lane shopping centre. Prior to launch, working with Vicar Lane, they wanted to run a social media campaign that would deliver local footfall during opening week.
With only one Facebook post and ten posters in store:
- 332 people commented on the post (94 shared it)
- 243 signed up through a Facebook Messenger chatbot
- 52 people came into Iceland the week of opening and scanned one of the posters in-store.
15.7% of the people who commented on the Facebook post came into the shop and scanned a Messenger code to enter to win the £50 voucher.