by Amy RountreeFollowing South Africa’s triumph in the Rugby World Cup, we took a look at the last four weeks of the tournament to see what social media monitoring would reveal about the online conversation.
Using the official hashtag #RWC2019, we’ve filtered through the chatter to find influencers in the conversation. We’ve looked at how popular the hashtag was on each social platform and which official partner had the most to say.
We used social media listening to profile the conversation created by the Rugby World Cup’s official partners; Emirates, Mastercard, Landrover, DHL, Societe Generale and Heineken.
Emirates Airline had the most to say over the period, closely followed by Mastercard. Both used creative ways to bring their #RWC2019 content to life in a way that still felt authentic to their own products and services.
The reaction from these @Springboks fans when they
meet @BryanHabana is truly a #PricelessSurprise ??#StartSomethingPriceless #RWC2019 pic.twitter.com/mrEBHybAJ7— MastercardUK (@MastercardUK) October 27, 2019
Your influencer marketing strategy should focus on people and other brands who will champion your content and your initiatives, but in a way that is mutually beneficial and relevant to them.
