Maybe* has been providing insight to support independent and small businesses brew their social media strategies and their social media engagement. This time it's the turn of those coffee shops and cafes that keep us well fed and caffeinated as we take a look at how they can add an extra shot of oomph to their social media content.
Using social media analytics, we’ve discovered the most engaging messages and content resonating with patrons of the UK’s burgeoning independent cafe culture scene. From dog to eco friendly; gluten free to wifi that’s free; we’ve got the magic beans you want to grind.
What’s brewing within the independent Cafe Culture?
by Amy RountreeIs this gluten free?
As we found out in our recent foray into 2020’s Wellness trends, healthy, home cooked treats are on the plat du jour. Whether it’s catering to those looking for food free from gluten or added sugar, or for those trying their taste buds at a vegan or plant based diet, cooking up a health conscious and alternative palette fairs well for indie cafes.
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Sustainably sourced
We recently profiled the conversation around growing your own. Indie coffee shops are well placed to capitalise on this trend as customers increasingly desire more visibility on where the food on their plate comes from. Demonstrate that your source locally builds relationships and visibility for other businesses in your locality, and is great for the environment. Pair this message with reusable coffee cups and plastic free initiatives and ensure this shines through in your social media content strategy.
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Co-working and connection
Providing space for those grinding in the gig economy, or those fortunate to have a flexible working pattern is part of the ever growing function of the UK’s local coffee shops and cafes. Tapping into serving the needs of these customers means establishments are increasingly communicating the availability of free wifi and use of the space as forums for entrepreneurship and connection.
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Creative pursuits
From decor to performance art, get creative with your coffee. Working with local talent to provide everything from entertainment to the adornment on their walls, lends independent cafes further individuality and community engagement. And at the same supports local artists in growing their own success from their creative endeavours.
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The perfect blend
Communicating what makes you unique, welcoming and on the pulse of your customers beat will help you serve up your social content to gastronomical proportions. Demonstrate your investment in the local community and its growth to add further (sugar free) icing on your cake.
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