For some businesses, Instagram is a key component of a digital marketing strategy. Instagram is big business; to date, over 40 billion photos have been shared and Instagram clocks up 3.5 billion likes every day. For some organisations, Instagram is an ideally placed platform to bridge the gap between business and consumer.
How to get better on Instagram
by Hannah McKernonHow to increase engagement on Instagram
If your Instagram account has been active for a while, sometimes it can need a face-lift. A new bio or a link to a fresh campaign can entice followers to visit your website.
Engage with your peers and influencers to help boost your engagement. Sharing (and tagging) accounts in your Stories opens up the conversation between your organisation and your followers, as well as any accounts you may find inspiring.
If your organisation finds a particular piece of content inspiring, the chances are that your target audience will, too.
More than 200 million people use Stories each month, so your efforts here will be well placed. Create a highlight reel on your profile if you share content according to a theme on a regular basis (such as top tips, behind the scenes, and so on).
Showcase your products and entice your audience
Instagram is the perfect place to show off new or favourite products, and this type of content can be shared to your grid and to your Stories equally.
Did you know that 60% of Instagram users say they have discovered new products on the platform? That’s a substantial number, and the likelihood is that your target audience is already there waiting to discover your account. Make great use of relevant hashtags, and engage with others to reach new followers.
Misguided have inspiring feeds, and this is great example of user generated content (UGC). UGC is an effective way of showcasing your product without being too salesy.
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