Indie eatery trends for 2020

userby Amy Rountree

Maybe* has been providing insight to support independent and small businesses cook up their social media strategies and their social media engagement. This time it's the turn of our local coffee shops and cafes that keep us in greens and beans as we take a look at how they can add an extra shot of oomph via social media in 2020.

Using social media analytics, we’ve discovered the most engaging messages and content resonating with patrons of the UK’s burgeoning independent cafe culture scene. From dog to eco friendly; gluten free to wifi that’s free; we’ve got the cherry on top of your dairy free cake.

Is this gluten free?

As we found out in our recent foray into 2020’s Wellness trends, healthy, home cooked treats are on the plat du jour. The new year sees us all vowing to become more health conscious. Whether it’s going plant based once a week or committing to Veganuary, cooking up a health conscious and alternative palette fairs well for indie cafes.

 

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Sustainably sourced

We recently profiled the conversation around growing your own. Indie coffee shops are well placed to capitalise on this trend as customers increasingly desire more visibility on where the food on their plate comes from. Demonstrate that your source locally builds relationships and visibility for other businesses in your locality, and is great for the environment. Pair this message with reusable coffee cups and plastic free initiatives and ensure this shines through in your social media content strategy.

 

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Co-working and connection

Providing space for those grinding in the gig economy, or those fortunate to have a flexible working pattern is part of the ever growing function of the UK’s local coffee shops and cafes. Tapping into serving the needs of these customers means establishments are increasingly communicating the availability of free wifi and use of the space as forums for entrepreneurship and connection. 

 

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Creative pursuits

From decor to performance art, get creative with your coffee. Working with local talent to provide everything from entertainment to the adornment on their walls, lends independent cafes further individuality and community engagement. And at the same supports local artists in growing their own success from their creative endeavours. 

 

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The perfect blend

Communicating what makes you unique, welcoming and on the pulse of your customers beat will help you serve up your social content to gastronomical proportions. Demonstrate your investment in the local community and its growth to add further (sugar free) icing on your cake.

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