Sara Da Silva makes beautiful, functional, luxury and squat-proof leggings. If like me, your glutes have taken a lockdown battering then check her out for some inspo. Sara’s social media vibe is pure positivity, and she loves to spread that organically - with a little help from the Maybe* Ads manager. Sara Da Silva’s ads are currently smashing it harder than a set of bicycle crunches, here's how you help get yours in similarly great shape.
How brands can use the Maybe* Ads manager
by Amy RountreeHow has Sara Da Silva been gaining?
The Maybe* Ads manager is connected to the business’ Facebook ad manager. But Maybe* displays all the performance metrics and allows you to engage with comments all in one place. In addition Sara Da Silva gets an additional tip that alerts the business that that particular ad is over performing compared to its others, and so may warrant further investment. A simple link out directly to the Facebook ads manager enables Sara and her team to scale up spend if they’d like. And if the ad was underperforming, they are able to switch spend off, or make amends to the targeting.
The results from this advertising workout? Well, first up just like a home HIIT workout, it doesn't have to break the bank. In fact Sara Da Silva has several ads running on Facebook without a massive budget behind them. Using the Facebook retargeting functionality, the business has created an ad to encourage pre orders of the latest product line. Spending less than £130, the business has earned a return on investment of £13.98 for every £1 invested in the campaign.
How to do this for yourself in Maybe*
Maybe* connects your Facebook ad manager to your Maybe* account. You can turn ads on and off, launch new ones, and closely monitor your spend and advertising performance. This will help you ensure you are not wasting money on ads that will not perform, and so you can increase spend on the ones which are over performing.
We’ve tried to make advertising on Facebook as simple as possible for you, while allowing you to see your results alongside all your other social media and business performance metrics. Plus you can engage with comments on your paid posts all in one place.
Below, Maybe*s resident ads geek Emerson breaks it down for you...
Key takeaway
Efficient advertising works when it is relevant and well targeted. Avoid disappointing customers or wasting your resources by taking the time to pause and refine your messaging. Check in regularly with your advertising to ensure that what you have live is still reflective of what you can deliver.
Learn more
Recent posts
Social media news roundup 23rd October – Instagram’s spicing up comments with polls, Facebook Pages hitting the airwaves, and more
Step right up and ride the digital carousel with us 🎠 As the wheels of the social media funfair whirl and twirl, platforms are aimin...
Don’t miss out on the ultimate guide to daily hashtags for social media success
Daily hashtags are a great source of content inspiration and a super way to increase your social media reach Daily hashtags are a ...
