Using influencers to score you social media love

userby Amy Rountree

Local businesses can use influencers to score them social media love. You don't need big budgets, you just need to find the people in your place with a passion for the same things you do. Be it fashion, travel or food; local businesses can partner up with local customers, photographers or content creators to help shine a spotlight on you!

We've taken a social media tour of Chesterfield to highlight an example of local business LOVETOOTRUE which scores social media success with a little help from their fashionista friends. 

While we're in Chesterfield we've used the new Maybe* Place Insights tool show you how you can compare up to five locations so you can also see how a town's output and efforts compare to other towns and places in the nearby area in terms of social media activity, content, engagement and sentiment. Have a read and then why not try Place Insights for your town?!

How many businesses in Chesterfield have social media accounts?

Maybe* Place Insights shows us that 32% of businesses in Chesterfield marked in orange have social media accounts. This is higher than the UK average post COVID-19 lockdown measures, but somewhat lower than nearby Derby who see 45% of their businesses with social media accounts.

Maybe* Place Insights showing the number of businesses in Chesterfield and some of the surrounding areas

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How many businesses in Chesterfield post to social media everyday?

Of those 32% of Chesterfield’s businesses, an average of 35% of them are active every day. It remains at this peak level, but at weekends, activity dips. This is not uncommon, in fact both nearby Derby and High Peak see the same weekend lull in activity.

More activity on a more regular basis, and creating posts using relevant place hashtags helps all businesses in a place benefit. Let’s take a look at the posting volumes and engagement levels Chesterfield see.

Maybe* Place Insights showing the number of businesses in Chesterfield active on social media on a daily basis compared to nearby locations

How many posts to businesses make and how engaging are they?

Chesterfield businesses take to Facebook, Twitter and Instagram to create 4,000 pieces of content per day. Those 4,000 social posts earn approximately 50,000 engagements. That’s about 12 or 13 engagements per post.

Maybe* Place Insights showing the volume of social media posts by businesses in Chesterfield and others on a daily basis and the engagement with them

What was Chesterfield’s best performing social media post?

We’ve used the Maybe* Best Post in a Place tool to find Chesterfield’s best post on Tuesday August 18.

Chesterfield’s LOVE TOO TRUE is an online boutique. Stocking clothing inspired by the decades gone by, its Instagram feed is bang on trend with its 90’s inspired skirts and chunky boots.

LOVE TOO TRUE won’t let you take their word for it though. You can expect to see local customers and influencers modelling the product, which helps generate LOVE TOO TRUE’s enviable social media engagement.

 

View this post on Instagram

 

A post shared by Love Too True (@lovetootrue) on

Discovering Chesterfield’s best performing post

What conversations do Chesterfield’s businesses create?

Chesterfield businesses show their place a lot of love. #Chesterfield sits right at the heart of the conversation. Hashtags also feature from the surrounding Derbyshire area. Industry tags also appear including property and beauty. And there's also content for dog lovers and cycling fans.

Maybe* Place Insights showing the conversation topics most frequently used by businesses in Chesterfield across social media

Key takeaway

By using Maybe* Place Insights businesses are inspired to be active on social media a daily basis. After all, businesses in locations will share customers, so by demonstrating the topics most frequently used in a place, and triggering engagement, everyone can get in on the action and drive footfall and ultimately boost sales, which is good for business and the town as a whole.

WATCH THE WEBINAR HIGHLIGHTS: discover more super social from Chesterfield's independents with the Maybe* team

Maybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables independent businesses make social media work for them.

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