Snapchat publishes new research on brand and content preferences among Gen-Z consumers
With Gen-Z becoming a much bigger focus for marketers as younger audiences move into more lucrative spending brackets, platforms like Snapchat are well-placed to become key sources of insight into important trends and shifts that will ultimately define purchase behaviours.
Indeed, Snapchat claims that it reaches some 90% of 13-24 year-olds across the US, more than Facebook, Instagram and Messenger combined in this age bracket. That means that the platform can not only facilitate connection, but provide more knowledge as to what these consumers are looking for.
And this week, Snapchat, in partnership with Kantar, has shared some valuable new insights into evolving brand and content preferences, and how they're being defined by the next generation of consumers.
Read more about this here.