Personal storytelling is a wonderful tactic to drive social media engagement. Increasing the personality you add to social media content creates a more meaningful 'human' relationship with your customers and followers. Independent businesses should not be afraid to bring their personal story to life, to build a closer connection with customers in their community and their place.
Every week we profile towns and cities across the UK, demonstrating what indie businesses are doing to stay active, stay connected, and inspire new and existing customers to shop and spend locally.
Next stop is the beautiful Cotswold town of Tetbury, but these tactics can be applied to any business in any local place. In fact we’re working with the whole of the Cotswolds to help them make social media work for them in a bid to support recovery across the UK.
Discover how personal storytelling can drive social media engagement
by Amy RountreeHow many businesses in Tetbury have social media accounts?
Maybe* Place Insights shows us that 51% of businesses in Tetbury, marked in orange, have social media accounts. That’s a lot higher than the wider Cotswold Local Authority who sees 32% of its businesses with social accounts and almost double the UK average of 28%. Take a bow Tetbury businesses!
Explore Maybe* Place Insights
How many businesses in Tetbury create social media content everyday?
Of those 51% of businesses in Tetbury that are active on social media, an average of 30% of them are active every day. So, there's room for some improvement. There's a fine line between flooding followers with content and making sure that you're present enough for them to think of you when they're in a purchasing mood.
How many posts do businesses make and how engaging are they?
Tetbury businesses created an average of 150 pieces of social media content per day throughout late September and early October. Those social posts earn approximately 800 engagements per day. That’s about five engagements per post.
Engagement in Tetbury is stable throughout the week. Being active through the weekends will help boost this number for the whole town.
What is Tetbury’s best social media content?
We’ve used the Maybe* Best Post in a Place tool to find Tetbury’s best post on Monday, October 5.
The post came from Church Street Barbers. We love the way they use their Insta feed for personal storytelling. Remember, your local customers will be invested in you as a human being as much as you as a service provider. Don’t be afraid to share your personal stories.
What conversations do Tetbury's businesses create?
Tetbury’s content uses both the Cotswolds and Tetbury hashtags. But it’s mostly style and art terms which frequent the local chat.
The conversation across Tetbury needs to be chippier. Tetbury’s businesses are posting content which needs a bit of a perk up. Just because Summer vibes and good weather have passed, that doesn’t mean the tone of posts needs to get gloomy. With the festive season on the horizon and the general public need for lighthearted joy, Tetbury businesses should up the ante on positivity within their content to see engagements increase.
Key takeaway
Maybe* Place Insights aims to inspire more businesses to take up social media on a daily basis. Independent businesses should not be afraid to bring their personal story to life, to build a closer connection with customers in their community and place.
Wondering why using hashtags in the conversation about place matters? Read all about it.
WATCH THE WEBINAR HIGHLIGHTS: discover more super social from Tetbury independents with the Maybe* team
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