10 tactics Dunmow Emporium uses to deliver wondrous social media content

Step 1: Knowing the business goal

Dunmow Emporium’s business goal has been to keep selling to customers online throughout lockdown and beyond be it online or in person.

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Step 2: Telling their story

Dunmow Emporium is a local Essex business. Throughout lockdown 2.0 the business did not have to close as they were classed as a garden centre. However the business still felt responsible to provide extra services for customers who did not feel comfortable shopping physically, even though they could.

During November the business maintained its connection to customers by sharing their opening plans, as well as the measures they were taking to keep staff and shoppers safe.

By shaping their story and their services around people and their needs, the business has proved it is an empathetic and people first business.

As a result through November, Dunmow Emporium has increased the amount of social content, and the amount of engagement it has received.

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Step 3: Getting their audience to take action

Dunmow Emporium wants its customers to shop via whatever channel they feel comfortable and wants them to support small businesses. By championing the support local message as well as providing a click and collect, and a call and collect service, the business leaves its customers with multiple options to shop, and no real option not to shop local.

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The Maybe* See what's being said report for Dunmow Emporium

Step 4: Engaging with customers

Dunmow Emporium is able to identify other independent businesses in Uttlesford and customer conversations by interacting with the #shoplocal conversation within the Maybe* Engage tab. They can also add all the conversations created by other Great Dunmow businesses, and listen and engage with the #Uttlesford or #GreatDunmow conversation.

This feature of the Maybe* platform allows users to track a hashtag conversation or any social media users, and engage with their content across Facebook, Twitter and Instagram all in one place.

This feature enables Dunmow Emporium to curate and engage with content easily.

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Maybe* Engage tab showing the #shoplocal conversation that Dunmow Emporium could engage with

Step 5: Knowing which audience to engage

Dunmow Emporium wants to engage Christmas shoppers in the Dunmow and wider Uttlesford area. By tagging up all their content with local hashtags, the business ensures its content is discoverable.

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Steps 6-10

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