Selling via Social Media has to become the new normal for all
In a socially distanced world, selling via Social Media has to become the new normal for all. We have seen businesses get this mix right and some businesses making eye-watering sales during 2020 even in sectors that should by rights, be struggling in this climate.
It goes to show that if businesses can adapt, connect with customers and serve their new needs, then they can succeed. This is the message that I am passionate businesses need to focus on as they prepare for 2021. Anything is possible with good communication.
Consumer work patterns have changed, schooling and child care arrangements have changed, people are tired, scared, bored and in need of a break. This means now more than ever businesses need to listen first, so you know how your customers feel, and what they are talking about. Listening enables you to adapt your communication and touchpoints around your customers. Remember 66% of consumers spend 3 hrs per day on social media.