The Maybe* Best Post tool allows you to draw inspiration and learn what works best on social media for every retailer across the UK in any sector. If you might want to narrow the field and drill down into the competitors you want to keep an eye on, and get more intel on their social media performance, this is the tool for you. This is precisely where the Maybe* Insight summary comes in.
Here we show you how you can compare the social media performance of any group of retailers that you’ve defined for yourself. And as everyone is staying home at the moment, we’ll show you exactly how to do this using a selection of home and DIY retailers who have helped the nation embrace their inner Laurence Llewelyn-Bowen with a fresh lick of paint, fences to build and interior makeovers through lockdown.
How home and DIY retailers are cleaning house on social media
by Amy RountreeHow to compare the social media performance within a sector
First up you’ll want to create a group of any retailers you want to compare. We’ve selected five home and DIY retailers and added them to our 'home retailers' group. Next step is to head to the Maybe* Insight Summary to see how they stack up. Simples!
The Insight Summary will show you the social media audience size, the number of posts, the number of engagements, average posts per day, average engagements per post, and average engagements per day. And finally you can get a look at that all important best post among your chosen retailers.
What was the best performing post?
We’ve used the Maybe* Insight summary to compare the social media performance of five UK home and DIY retailers. The Range, BM Bargains, Dunelm, B&Q, and Homebase.
From December 25 - January 24, The Range came out on top with the most average engagements per day. The Range also had the best performing post with 34,200 engagements on its Instagram competition. That's pretty good going!
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Key takeaway
Competition mechanics are popular and effective. In fact, of the five retailers we compared, the top three all saw contests make for their best performing posts. They are a great way to earn engagement and reach new audiences. But make sure you combine contests with plenty of content about your business, your story and your expertise so people really get to know the real 'you'.
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