Innocent has been social media leaders for near on 10 years, so if there are experts to learn from, its these guys. The cheerful, lighthearted drinks brand dabble in current affairs on social media but largely aim to entertain their audience and create a community feel to encourage customers to buy their ever-expanding range of products.
The Innocent team keeps its content colourful, fun and engaging, but also has a strong, ethical message that shines through. Their content is a mix of humour, fun and subtle product promotion.
Read on to find out how you can be take inspiration from them and learn how to apply the same tactics, using the Maybe* 10 steps framework.