Boots is a High Street favourite and an essential retailer, meaning its doors are firmly open despite lockdown. But alongside its essential medication and pharmacy services providing COVID vaccinations and support, Boots also has a gorgeous line in beauty products that makes it a shopping staple for its army of loyal customers. Boots is a fantastic example of a brand which nails the balance and complexity of having multiple communication priorities. The business manages to tick the essential comms box as well as meeting its customers’ needs for a little fun and inspiration.
Read on to find out how you can be take inspiration from them and learn how to apply the same tactics, using the Maybe* 10 steps framework.