Creating a sense of nostalgia to build sentiment with the Local Rewards Town Guides

It’s not just retail that need extra support during the pandemic. The nightlife and entertainment industries have suffered immeasurably, as have the people they employ. If you are in this space, creating a sense of nostalgia and memory is critical to keeping people invested in your industry. So we’re off to Scotland to show you how you can keep customers engaged by using Local Rewards Town Guides.

We all have a part to play in helping businesses recover from the devastating impact of COVID-19. UK consumers are increasingly compelled to shop local and support and protect local businesses, which needs to be celebrated and utilised. You have a captive audience of customers who want to support you and Maybe* can help you get in front of that audience.

Maybe* has created Local Rewards.  It's a nationwide program that increases local spend by connecting shoppers, local businesses and places via social media, transactions and chat. 

Local Rewards connects every UK High Street with:

• A live local shopping guide that updates automatically
• A way to reach shoppers when they are nearby 
• An infrastructure that rewards shoppers for their local spend
  

Here we share inspiration from the Glasgow West End Town Guide, detailing exactly what you need to do to ensure you appear in your Town Guide.

Glasgow West End’s Local Rewards Guide and Offers

The Glasgow West End Guide is loaded with local and national businesses in the area. The guide is choc full of the Instagram content of Glasgow West End’s businesses.

Think of the Guide as a live and interactive curation of all the social media content showing exactly what the town has to offer shoppers and people looking for specialist services. And at the moment with businesses locked down, the Guides shine a light on every business and details exactly how they are trading at the moment.

It’s been a painful year for pubs and entertainment venues, even more so in Glasgow where live music venues, great bars and local watering holes are at the heart of its buzzing nightlife. But a great way to create content to support pubs and clubs is by encouraging patrons to share images of their favourites, like Nicholson Pubs has done. They then use this third party content on their own feeds to showcase everyone’s memories and remind people that they’ll be there for them when they re-open. Creating a sense of nostalgia is a wonderful way to stay connected to customers through the Town Guides.

Explore the Glasgow West End Local Guide for ideas and inspiration to bring your own place with Local Rewards

How to ensure your business appears in the Local Guide

The Local Rewards Town Guides have been designed to make every business in any UK place easily discoverable. In order to appear in your Local Town Guide or manage your listing you need to sign up to Local Rewards.