Franco Manca started out serving deliciousness by the slice in Brixton Market. Though it has expanded to take its sourdough creations across the UK, the pizza business proudly retains its commitment to local and shouts about it in its social media content. Find out how Franco Manca is serving up local social media content to drive engagement and deepen relationships with its customers.
How Franco Manca is serving up the best social media
by Amy RountreeKeeping it local
Franco Manca has central Twitter and Instagram pages and a hero Facebook page. But each local Pizzeria has its own Facebook page allowing each restaurant to connect with its customers locally. They may have smaller audiences, but they have a deeper level of connection.
Facebook makes targeting content at a local level possible in a way that Twitter and Instagram don’t. Franco Manca’s customers can’t wait to engage and tell the business what they’re missing by commenting on the local and heartfelt brand posts.
Key takeaway
The success of Franco Manca’s local approach is in its pride and investment in the communities it does business in. Customers care because they know the business does, and any retailer of any size can learn from this, replicate and reap the rewards.
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