The best social media posts for November from across the UK

userby Amy Rountree

There's so much to be learned from the success (or lessons) of others, particularly when it come to the ever-moving landscape of social media. So, every week we dig through all the data to find the best social media posts. We find this by either using our super clever tech to analyse post engagements based upon likes, comments and shares or every now and again, we just shout out brands that we’ve come across who are doing things a little differently.

Take a look at the best social media posts we've rounded up through November and see what you can learn and implement for your own business. Use the takeaway to shape your strategy and watch your engagement grow, your sentiment soar and so much more.

Charlotte Tilbury

Charlotte Tilbury got in a week early on the Black Friday action announcing the inclusion of its products in a limited sale. 

Luxury beauty brands are foregoing aggressive discounting messages and marketing creative. Instead they are using makeup tutorials to engage shoppers and followers at the same time as announcing sales. Followers are invited to comment on their favourite product. The approach drives engagement from loyal fans as well as creates urgency for them to get their must-have items and beauty staples at a discounted price. Meanwhile festive party looks provide inspiration for shoppers to pick up extra items than they might purchase usually.

How can you replicate this technique?

Offering additional value through content such as tutorials gives retailers a way to message discounting without losing their brand identity. It also provides a reason for shoppers who may not usually purchase to do so. Even if you are discounting this week, find a way to do it in a way that encourages excitement and discussion!

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Let it go and let it snow

The theatre production of Disney’s Frozen has opened on Drury Lane. Covent Garden has taken the theme and turned the West End shopping destination into a Frozen themed experience.

Hourly snowfall accompanied by an instrumental version of ‘Let it Go’, in a frozen forest setting provides a way for all shoppers to enjoy the magic. Meanwhile theatre goers will get an extension of their theatre experience pre and post show.

Covent Garden have maximised the opportunity to use the draw of a new theatre show to own a slice of the conversation. They are also providing a reason to visit for those who don’t have theatre tickets. Covent Garden will benefit from the footfall and positive word of mouth, the restaurants and shops from extra business, and the increased awareness of the show is likely to sell more tickets for the theatre. Everyone’s a winner!

How can you replicate this technique?

Build on the wider seasonal events happening in your place and make them work for you. Whether its Christmas lights, a Christmas market or late night shopping, get involved in the conversation online and engage!

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Reading the room

Waterstones stores are empowered to operate their own social media accounts. The largest is Waterstones Piccadilly which boasts over 26,000 book loving followers but the tactic is replicated by other local Waterstones branches.

Waterstones regularly host book signings with authors, and the larger stores may also play host to art installations or open mic nights. Using the space in a creative way gives people a reason to visit other than just to pick up a book, it's a place you want to hang out, relax and discover in. Championing this on social, drives footfall.

How can you replicate this technique?

Provide reasons for people to visit you other than to shop. Give them an experience and try to make it relevant to the local community  by empowering local stores to communicate with the customers they are closest to on the ground.

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User generated content wins for Dunelm

It’s November and just like that Halloween is over. But social media is still awash with the best in costumes, tricks, treats and seasonal do-overs. Dunelm let its customers and influencers do the talking for them over Halloween, sharing interior designers' take on a Halloween home makeover.

How can you replicate this technique?

Whether it's Halloween, Diwali or Christmas there are plenty of opportunities for businesses to encourage customers to share festive and seasonal snaps incorporating product. Resharing this content as your own and crediting the customers shows customers how people just like them are using your product, creates a sense of community, and peer to peer endorsement that will speak louder than any of your own words.

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View this post on Instagram

 

A post shared by Dunelm (@dunelmuk)

There are more best social media posts to come throughout the month, so watch this space for great examples of social media mastery with great tips and takeaways to improve your social media results. In the meantime why not use Maybe* to check out the best social media posts near you?

With the Maybe* platform, you don’t have to be a social media pro to increase traffic and sales.

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