by Kate WhittingtonMaybe* reveals the best beauty brands and shows you how you can get their winning looks for yourself. The insight shows the businesses in the beauty space who are most successfully engaging customers online, how they are doing it, and identifies the trends that customers are responding to the best.
See what the best beauty brands are doing and give your social media approach a makeover for success.
Bath & Body Works are smashing it on Instagram with 6.5 million followers and sky-high engagement on each post, so what can we learn from their winning formula? Their grid is a well-balanced mix of high quality product pictures, user generated content, video-based content and a few playful meme’s thrown in for good measure, this keeps things interesting for their followers. Their captions regularly ask their customers questions, and the brand consistently engages in the comments section — both top tips for engaging your audience and driving sales.
Try asking questions in your captions and make sure you are responding to your follower’s comments and messages to boost your engagement.
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Hair Extension business Lulla Bellz earn colossal engagement on competition posts. The brand regularly teams up with other businesses to mutually increase reach and engagement and offer extra value for customers.
The best beauty brands collaborate with one another brand on a giveaway to double the impact. Think about the other businesses your customers are interested in and reach out to build a relationship.
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Morphe Brushes are big in the beauty game, so it’s no surprise to see them in the top ten. The engagement on this post attests to beauty lovers' penchant for a party season palette.
As soon as the first autumn leaves turn brown, fashion and beauty lovers start planning their festive party looks. Add some glimmer and sparkle to your product shots.
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Nail Art is huge on Instagram and The Hot Blend are building their way to social media success with well manicured nails. Instagram serves as a platform for beauty aficionados to research the latest trends and look to take to the salon with them or try at home. The Hot Blend keep their social media feed consistent and champion the other brands they use to get the look.
If there are any big trends relevant to your business and customers you can share, this will be the perfect conversation starter to boost engagement, as well as positioning your brand as fashion-forward. Why not try a poll or ‘this or that’ on stories to gauge interest.
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Long-established natural beauty brand Neal’s Yard slide into the top ten with pampering giveaways throughout the year.
If you’re planning a giveaway, remember to make sure it fits with the mood or the season. This adds extra relevance to customers and also helps you introduce them to new lines and product.
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The Ordinary have a cult status amongst skincare junkies for their affordable, high-performance products. No surprise then that this new brightening set stirred up an engagement storm on Instagram.
The best beauty brands know how to build hype! Remember to shout about your new products. Maybe lead up to a big reveal with a few teaser posts to grow excitement and anticipation.
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Liz Earle Beauty has teamed up with another high-profile brand to double the impact of their comp, and like Neal’s Yard it’s a sumptuously pampering prize for hibernation season.
Make sure your giveaway post has a beautiful image, clearly showing the prizes and simple to follow instructions in the caption.
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Aesop practically invented the effortless, luxury aesthetic that so many other brands aspire to. Their branding is one of the most consistent in the beauty industry and their loyal customers ensure they are not going anywhere.
Strive for brand consistency on your social media platforms.
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Although Instagram is the front runner for beauty engagement, this Facebook post from In Style makes the top ten. Who doesn't love Queen Bey serving beauty looks?
You may not have any celebrity endorsements but can you use a celebrity to highlight a trend your business is following?
