Each week we round up the best social media posts from jewellers. See who's coming out on top and copy their winning moves for yourself. The tips and tricks are easy to replicate for any business no matter the size.
The best jewellers’ social media posts
December 2022
Having the opportunity to share a customer's story on your social channels is always wonderful, and this engagement post from Wongs Jewellers is a really sweet example. One half of the newly-engaged couple has commented on the post, too, which offered a further chance for Wongs to add some customer TLC to the whole experience. Lovely.
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With Christmas quite literally around the corner, social feeds are stuffed full of giveaways, and why not? So the question is, how can you help yours to stand out? This post from Rubirox Jewellers is a great example, because they've opted to celebrate their place - Stamford - and have invited their followers to share their experiences with other brilliant local businesses during 2022.
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Social media is all about connection. A great way to build a connection with your customers is to show how much you care. This post from Little The Jewellers is pitched perfectly: honouring their customer's story and expressing their own joy in being included in such a project.
November 2022
Let your images do the talking. This close-cropped carousel post from Saunders and Pughe really focuses on the details in their handmade cufflinks, and that is all the post needs. Sometimes simple really is best.
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Christmas is approaching, and with thoughts rapidly turning to gifting, giveaways are an excellent opportunity for engagement at the start of the festive season. This post from Faith Jewellers is part of a series of giveaways they're running, which is great for their followers as those who've missed out know they'll have another opportunity to win very soon.
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Have you got a product that's proving popular at the moment? Share it on your feeds, just as Coe & Co have done in their Facebook post. Showcasing your popular items shows you're interested in the purchases your customers are making, and by sharing them across your social media, you're inviting more people to get a piece of the action.
It's not all about the product. Sharing news of your business supporting a charity, getting involved in your local community, or simply doing something exciting that your customers might like to know about, all help to bring colour and personality to your social feeds. This post from Wongs Jewellers about a recent charity night they attended and supported is a great example, and looks like it was super fun occasion, too.
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October 2022
Bringing colourful items together to create a themed piece - or series - of content is always a good idea. Here David Mellor Jewellers have united two themes in one post: pre-loved items, and Tiffany blue. A simple and eye-catching post, they have also have used their caption to signpost customers to their stores or website to view and purchase, with full item details and pricing included.
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Drakes Jewellers have been experimenting with Reels to really bring their expertise to life. Wedding jewellery is an important purchase and the Reel brings some insider know how to the proceedings to help customers make the best choice for them. As we head into peak season and Christmas, Instagram Reels will really help you show off what you have in stock.
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Hope and Co Jewellers have a new celebrity brand in stock and have announced it on social media. Many jewellery brands will have brand marketing images you can use on social media to launch new collections with. This will save you creating content from scratch which is exactly what Hope and Co have done here.
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Rubi Rox show us that your social media content doesn't have to be about your product and your business to get attention. The Lincolnshire based jeweller celebrates their location with this awesome video post showing off the beauty of where they do business. In the run up to Christmas there may well be lots going on around you drawing extra footfall to your place, so make sure you get in on the buzz, show off the community sparkle and celebrate your place.
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Shetland Jewellery have a collection of Celtic jewellery. The business hosts events to invite makers to design and make their own pieces, some of which have been shared on social. In the run up to Christmas stories of craftsmanship, heritage and anything bespoke are a fab way to pique gift shoppers' interests as they look for the perfect, gifts with a unique and individual twist.
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September 2022
St Albans based Kings Hill Watches teamed up with another local business to get more eyes on their awesome timepieces. The Instagram was posted by the other business who has a much larger following. Kings Watches then shared the post to their own feed. The watch brand was also tagged into the post to encourage even more eyes on the post.
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Neil and Barker have brought a little sparkle to social media. The business offers a bespoke service and they've used Instagram Reels to show off one of the creations. Video is perfect for jewellery and watches as it gives people an idea of how a piece looks close up and how it might look on. It gives you the opportunity to show off the craftmanship in your pieces and tell a bit more of a story.
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Wongs Jewellers played a special part in a customer's life when he proposed to his girlfriend. David had picked an engagement ring and proposed in Spain and then went on to share the moment with the jeweller. Wongs were able to share the post to earn themselves some engagement of the social media variety. Hearts were warmed everywhere.
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Ainsworth Jewellers have spread a little sapphire sparkle across social media in time for September. The post gives us nuggets of knowledge about the precious stone while the image shows off its beauty.
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