The role of the influencer
Social media influencers are projected to be big news for 2023. Louis Vuitton got in on the action with an Instagram ad featuring footballers Cristiano Ronaldo and Lionel Messi playing chess on a suitcase.
It could quite possibly be the most engaged Instagram post of all time, after achieving astonishing levels of engagement.
The two footballers shared the image on their own social accounts, as well as Louis Vuitton's, which proved to be a master play in engagement – the combined total of likes across those accounts is in excess of 80million, and counting.
Timing is everything here. Louis Vuitton timed their advert to coincide with the FIFA World Cup, when thoughts naturally turned to football.
Sharing is so important, too. Granted, the majority of businesses won't have the budget to draw in footballer's salaries, but the more eyes you can get on your posts, the better. It says a lot that the bulk of the engagement for this advert came from the footballers' accounts themselves, not just from Louis Vuitton.