How your business can make the most of #NationalWalkingMonth on social media

1. Create Engaging Content

When it comes to creating content for #NationalWalkingMonth, it's essential to be informative, entertaining, and visually appealing. You can start by using the ready-made posts provided in this blog or customise them to fit your brand's voice and style.

These posts can serve as a starting point for your content strategy. Make sure to customise them to fit your brand's voice and style, and remember to include relevant hashtags, such as #NationalWalkingMonth, #WalkThisWay, and #GetReadyToWalk, to increase the visibility of your posts. 

You can also create content around walking tips, the benefits of walking, walking challenges, or showcasing your products related to walking and outdoor activities.

Here are some pre-written social media posts you can use during the run-up to #NationalWalkingMonth:

And here are five posts you can use during #NationalWalkingMonth:

2. Use Engaging Visuals

A picture is worth a thousand words, especially on social media! To make your posts more engaging, add eye-catching visuals, such as photos of beautiful walking trails, happy walkers, or your own walking adventures. You can also create branded graphics with motivational quotes or walking tips, using tools like Canva or Adobe Spark.

3. Engage Your Audience

Engagement is key to a successful social media campaign. Encourage your followers to share their walking experiences, photos, and stories by asking open-ended questions and creating interactive content. Share user-generated content (with permission) to show your appreciation and foster a sense of community. Don't forget to reply to comments, messages, and mentions to keep the conversation going and show that you value your audience's input. You can also host challenges, such as a daily step count challenge or a photo contest, to motivate your audience to participate and stay engaged throughout the month.

4. Involve Your Team Members

National Walking Month is not only a chance to connect with your customers but also an opportunity to promote well-being within your team. Encourage your employees to participate in walking challenges, share their experiences, and create a supportive environment. 

Here are some ways to involve your team members in National Walking Month and feature them in your content:

5. Collaborate with Influencers and Other Businesses

Partnering with influencers or other local businesses can help expand your reach and bring more attention to your brand during National Walking Month. Look for influencers who share your target audience's interests and values, and reach out to them for possible collaboration.

Similarly, you can team up with other local businesses to create joint events, contests, or promotions, benefiting both parties and encouraging more people to join in on the fun.

6. Use Paid Advertising

While organic reach is essential, paid advertising can help you reach a wider audience during National Walking Month. Consider creating targeted ads on platforms like Facebook, Instagram, or Twitter to promote your content, products, or services to a broader audience interested in walking and outdoor activities.

7. Measure Your Success

Track your social media performance throughout National Walking Month, and use the insights to optimise your strategy. Monitor your engagement, reach, and conversions to determine which content and tactics are working best for your business, then do more of what is working well.

Conclusion

National Walking Month is an excellent opportunity for businesses to engage with their audience, promote healthy living, and create exciting content. By following these steps and using the pre-written social media posts, you'll be well on your way to making the most of #NationalWalkingMonth on social media. Happy walking!