Social media news roundup 28th August: Including X ad credits, SEO and ads tips, and more…

userby Hannah McKernon

It can be tricky keeping up in the world of social media

As part of our commitment to bringing you the latest social media news, trends, and best practices, we've rounded up the key highlights from the past week. 

In the ever-evolving digital landscape, platforms are continually innovating to support businesses and enhance user engagement. From X's initiative to aid SMBs with ad credits to Meta's insights on effective lead ads and feed SEO tips, we delve into the latest updates and best practices to maximise your online presence. 

Let's dive into the exciting updates and industry developments:

  • X offers ad credits to SMBs:

In an effort to support small and medium-sized businesses (SMBs), X (formerly known as Twitter) is offering $250 ad credits (approximately £198). This initiative aims to help SMBs get back on track amidst challenging times, and encourage them back to the platform. Read more about this from X

  • Meta shares lead ads tips:

Meta has shared tips on customising lead ads, helping businesses connect with new potential customers with 3 types of ads that can help build long-term customer relationships. Tap here to find out more from Meta

  • LinkedIn enhances its newsletter function:

LinkedIn has changed the look and feel of its newsletter function, and also added the ability to manage multiple newsletters. A great way to engage and grow your audience. Read more about this from LinkedIn

  • Search Engine Land shares tips on how to optimise social media pages for search:

Optimising your social media pages can help make you more discoverable online by boosting your visibility in search engine results, attracting more organic traffic to your website.  Find out more here

  • Mashable shares an alt text guide:

Do you use alt text with your memes and images? It can help ensure everyone can enjoy your memes, add a bit of fun, and even enhance your content. Check out this handy guide. Read more from Mashable

Keep a look out for next week's round up, and let us help you stay ahead of the game with your socials.

Maybe* provides you with a 24/7 AI social media assistant. Create a Maybe* account, and let us help you take the guesswork out of getting great results from social media.

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