Social media news roundup 4th September: Including Threads keyword search, 10 minute Reels, and more…

userby Hannah McKernon

We know it can be an impossible task keeping up with social media news

In the ever-evolving digital landscape, platforms are continually innovating to support businesses and enhance user engagement.

Maybe* are dedicated to bringing you the latest social media news, trends and best practices, so you can stay ahead of the competition. 

We've rounded up the key highlights from the past week for you. From keyword searches on Threads, to new TikTok Ads in search results pages, and paying to avoid ads on Instagram and Facebook, we delve into the latest updates and best practices to maximise your online presence. 

Read on….

  • Threads tests keyword search In Australia & New Zealand

     

What a lot of people have been waiting for! Threads are testing keyword search, and this is expected to roll out into English-speaking countries soon. This would make content more discoverable, and make it easier to find posts relating to a topic or place.  Tap here to find out more from Search Engine Journal.

  • YouTube has introduced an education-based approach when guidelines are violated

YouTube has worked to introduce new tools to help creators avoid Community Guidelines strikes, and are now giving creators the option of taking an educational training course if they receive a Community Guidelines warning. This means people who inadvertently violate rules can learn more about them, rather than a strike. Read more on this here.

  • Instagram is internally testing the ability to create Reels up to 10 minutes long

By increasing the time limit on Reels from three minutes to 10, Instagram would be aligning its short-form video product with TikTok. This feels very like IGTV if you ask us, but not a bad idea nonetheless! This would enable more meaningful detail to be featured in Reels, and be great for behind the scenes content or how to videos.  Find out more from TechCrunch here.

  • Meta may allow Instagram and Facebook users in Europe to pay to avoid ads

Meta is considering paid versions of Facebook and Instagram that would have no ads for users in the European Union, a response to regulatory scrutiny and a sign that how people experience technology in the United States and Europe may diverge because of government policy. Would you pay not to see ads? Tap here for more on this from The New York Times.

  • TikTok now lets brands buy ads that appear in the app’s search results

TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow advertisers to target the platform’s users who are specifically seeking to learn more about new products or brands by typing queries into the app’s search box. Read more here. 

 

Keep a look out for next week's round up, and let us help you stay in the know.

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