Maybe* has 10 easy to replicate steps to make for social media success. Ripon-based retailer The Castle is a social media ripper. They delight their social media following with beautiful homeware and currently plenty of festive sparkle.
Using Maybe*s essential 10 steps to social media success can help businesses inspire customers to shop. Here we show you how The Castle are King and Queen of the social media castle.
10 steps to become King or Queen of the social media castle
by Amy RountreeStep 1: Knowing the business goal
The Castle sets out to inspire customers to shop for new homeware, be it big ticket furniture items or little trinkets and soft furnishings.
Track your own business goals with Maybe*
Step 2: Telling their story
The Castle is a local homeware brand in North Yorkshire’s Ripon. They are proud of their Yorkshire roots, their town and of being a local business. In addition they are also passionate and very much in the know when it comes to home decor and trends. This all shines through in their content
Using Maybe* Engage allows The Castle to see their social media posts across Facebook, Twitter and Instagram. This gives a business an idea of the different types of content they are creating and enables The Castle to gauge the frequency and success of the social media messages they are publishing.
Start measuring your own content performance.
View this post on Instagram
Step 3: Getting their audience to take action
The Castle uses Facebook, Twitter and Instagram to encourage its customers to engage with them. While locked down the business stayed connected and kept customers up to date with their reopening plans including what to expect from the shop festive facelift. The business does not sell online so staying connected and continuing to give customers a reason to visit on re-opening has been paramount for The Castle.
When you look at the conversation The Castle creates on social media, it's clear to see that the business has been busy creating content to inspire shoppers for Christmas. They have added a festive twist to their usual interiors hashtags. But in addition, the business has also added #supportlocal and #shoplocal tags to its content.
Listen and engage in the topical conversation by your customers about your place and your business.
View this post on Instagram
Step 4: Engaging with customers
The business does a great job creating content. But to increase its reach it could also benefit from supporting and re-sharing the content of other local businesses. To do this The Castle could be listening to the wider Ripon or North Yorkshire conversations by adding them to the Maybe* platform so it can easily find more local content to engage with. Doing this will help The Castle become more visible to customers of other businesses in the area, as well as help them further show their passion for place.
Maybe* makes it easy to listen to and engage with multiple hashtags. Users can select any hashtag and simply add it to their Maybe* Engage view.
The Castle can also use the same function to add social handles of competitors they want to keep an eye on, be they big or small. This is a great way to re-share other people’s content and learn from what is working from other businesses and users to engage home decor and interiors enthusiasts.
Engage your own customers with Maybe*.
View this post on Instagram
How to add a conversation to Maybe*
Step 5: Knowing which audience to engage
The Castle wants to engage the local Ripon audience and of course home decor wherever they are. To do this The Castle should use a mix of local hashtags as well as the interiors hashtags on their content to make it discoverable - especially on Instagram.
Find out what hashtags get your customers talking.
View this post on Instagram
Steps 6-10
Want to see where The Castle engages its audience and how it keeps its finger on its residents' pulse? Sign up to Maybe*. It's free to get started and you'll have full access to the remaining five steps to success.
Key takeaway
Maybe* is here to help businesses stay connected to customers so you can make more sales. Learning from what other local businesses are doing can help you improve and make social media work for you.
Recent posts
Social media news roundup 23rd October – Instagram’s spicing up comments with polls, Facebook Pages hitting the airwaves, and more
Step right up and ride the digital carousel with us 🎠 As the wheels of the social media funfair whirl and twirl, platforms are aimin...
Don’t miss out on the ultimate guide to daily hashtags for social media success
Daily hashtags are a great source of content inspiration and a super way to increase your social media reach Daily hashtags are a ...
