Cows and chatbots may seem like an odd combination but it’s what’s helped to deliver a 29% increase in footfall to a Chesterfield shopping centre.
In celebration of ‘Chesterfield in Bloom’, a number of floral installations in the shape of cows were placed at the Vicar Lane shopping centre.
Working with Maybe*, Vicar Lane launched a competition to name the cows and win a £50 shopping voucher. The purpose of this was to build awareness of the installation and drive footfall.