Holland Cooper is a thriving luxury fashion label that blends country style with statement city living. Founded in 2008 the brand was built by Jade Holland Cooper, who has also built her own social media presence to complement that of her brand. Holland Cooper’s beautiful social media content engages not only a country living, horsey loving crowd, but is also successfully engaging and building a new audience thanks to the brands excellent use of influencers from the likes sof shows like Made in Chelsea.
Here we show you how the brand builds social media engagement and a loyal social media following for the brand, and for its founder.
10 simple steps to replicating Holland Cooper success on social media
by Amy RountreeStep 1: What was the business goal?
Holland Cooper wants to drive sales through social media. The brand has two physical stores, one in Bicester Village, and a flagship store in Edinburgh. So online sales are necessary to sell to more customers.
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Step 2: Telling the Holland Cooper story
Holland Cooper’s story is very much Jade Holland Cooper’s story and the founder frequently features in social media content by the brand. In addition Jade tells her brand’s story as well as her own to her own personal following.
Shining a generous peek into her life, also allows Jade to support other businesses she is a fan of, including country pubs and bars like those within the Lucky Onion Group. And she also talks to her followers about her own style, including how she does things like curl her hair.
This story paints the picture of an entire lifestyle, rather than just clothes, and helps followers get to know the face behind the brand. People want to invest in people, and Holland Cooper knows this, and responds to this customer want extremely well.
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Step 3: What do Holland Cooper want its audience to do
Shop shop shop! But they know their customer is a luxury customer and so they inspire them and educate them with a beautiful editorial style. This fashion forward approach is matched with stronger sales messaging especially around events like Black Friday.
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Step 4: How does Holland Cooper engage with customers?
Following key horse events and hashtags allows the business to monitor and engage with the conversations and the audience of those conversations. This enables Holland Cooper to interact with could-be and existing customers.
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Step 5: Who does Holland Cooper want to engage?
Coupled with its editorial style, and Jade’s social media presence, the business engages in the conversations created by the influencers it partners with.
These influencers come from the riding and eventing community, as well as from reality TV shows. This approach allows Holland Cooper to reach a core demographic, as well as expand their awareness and customer base outside of the racing, and eventing set.
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Steps 6-10
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Key takeaway
Holland Cooper mixes its brand heritage, its brand founder and influencers into its content creation strategy to engage followers. It can use this engagement to retarget and drive sales successfully as well as creating deeper and more personal relationships with its customers.
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