We built Maybe* to make engagement easy. While Maybe* insights power what we do next, it’s our engagement strategy which keeps our wheels turning. And to execute that strategy, we eat our own dog food (figuratively of course) and use the Maybe* Engagement tool within the Maybe* platform.
How Maybe* uses the Maybe* Engagement tool
by Amy RountreeWhy use the Maybe* Engagement tool
Our Maybe* social media team uses the Maybe* Engagement tool to stay active in the conversations that matter most to us. We stay connected to our clients, we listen to all the conversations about social media we can wrap our lugs around, and we stay active in conversations about the transformation of the High Street.
We follow and engage with SMEs, councils, BIDs, thought leaders, and influencers because we believe doing so gives us a richer understanding of what people want from our product, and it allows us to help them out. In fact, we spend more time engaging than we do creating content. Not only does it help us serve customers better, but we see higher engagement levels with our own content and consistently positive brand sentiment as a result.
Reporting on social media has always been a bit of a minefield. Maybe* Report Builder is your new best friend - we’ll show you why ;) https://t.co/ME0h4en7NS #socialmedia #socialmediatools #WDYT @fsb_policy @FSB_Wales @FSB_DRichardson
— Maybe* (@MaybeTech) June 15, 2020
How to use the Maybe* Engagement tool
Let’s break it down. The Maybe* Engagement tool is split into six tabs.
First up is your Ads. This allows you to connect your Facebook Ads manager so you can manage your ad campaigns and respond to comments all in one place. But more on that here.
Then, it's your posts. This is everything you’ve published across Facebook, Twitter and Instagram, complete with the engagement metrics recorded against each post. Sort this by most engaging to see what’s worked best for you.
Next is your Social Inbox. This is anything you’ve been mentioned in. This is automatically sorted by ‘newest’. So you can prioritise anything for your attention.
The Engage tab is all about listening to hashtags or other social media users you want to connect with. For Maybe* this is businesses, retail experts, social media experts, and all sorts of hashtag conversations we want to either learn more or connect more with.
Introducing Monitor. This is where you might want to get a bit sneaky and keep tabs on the competition. It’s for conversations we’re interested in, but don’t necessarily want a voice in, yet. Clever, eh?
And finally, Recommended. This is where we recommend conversations you might want to add to your Engage tab based on your content, who’s engaging with you and conversations similar to who you’re already listening to.
So there’s a place for everything, and everything is in its place.
Key takeaway
Engaging with your followers and customers allows you to build a deeper and more personal relationship with them and fosters customer retention, loyalty and advocates. Engaging with other businesses, influencers and participating in the conversations about topics most relevant to you and your business helps get you in on the action so you can benefit from increased visibility, reach and the acquisition of new customers.
Learn more
Recent posts
Social media news roundup 23rd October – Instagram’s spicing up comments with polls, Facebook Pages hitting the airwaves, and more
Step right up and ride the digital carousel with us 🎠 As the wheels of the social media funfair whirl and twirl, platforms are aimin...
Don’t miss out on the ultimate guide to daily hashtags for social media success
Daily hashtags are a great source of content inspiration and a super way to increase your social media reach Daily hashtags are a ...
