During the Cheltenham Races, an annual horse racing event that generates enormous crowds just outside of Cheltenham, The Brewery Quarter struggled to draw the thousands of racegoers into town and into their venue. Visitors simply didn’t know about The Brewery Quarter and, as a result, didn’t bother coming into town.
Maybe* was approached to turn this year’s races on its head and draw thousands of racegoers into the venue every day during the three-day event.
Using a series of highly targeted Facebook posts and engaging chatbots to draw the racing crowds into town and into their venues, The Brewery Quarter saw a massive surge in footfall and experienced their most successful races ever.