How to build relationships online and be that friend in the know

Use humour and banter to drive engagement

Sykes Timber :Merchants operate a 10 acre site in Atherstone Warwickshire. They are a family run business who have been around for almost 160 years. Sykes’ audience is very niche. Their Instagram audience are interested in beautiful design or prospective customers on Facebook looking specifically for a product or service. They focus on three main areas: product, beautiful and inspirational design, and their heritage.

But as well as taking their business seriously, they also enjoy taking a tongue a cheek approach when it comes to showing what not to do driving engagement from people having a bit of a giggle or chat around how things should be done.

Creativity and collaboration

Detailed by Dale is fast establishing its place as the Midlands Premier Car detailing studio. Based near Atherstone, Warwickshire their secure facility houses the best products and knowledge money can buy.

​Their approach on social media is to treat their audience like a friend. They are funny, witty and bang on with their content. They know what works and what doesn't and they use both static photos and video content to appeal to their potential clients. They love showing off their fun side which appeals to their largely male audience with whom they share a passion for creativity and cars. The industry is small and collaborative. Detailed by Dale also love to credit other businesses in their industry that they respect, to show support.