How to run competitions in a fun, creative and dynamic way to excite your customers

AP Meats spin it to win it

A.P Meats Ltd was founded and established by owner, Mr Andrew Pattison in 1993. He launched his business with a mobile butchers’ shop, which was located at different sites in the Midlands and the South West. As the business grew, so did Andy’s fleet of fully refrigerated vehicles with them now operating three.

AP Meats use Facebook and Instagram but it is Facebook where they are really excelling.  AP Meats regularly run competitions on Facebook but have taken it to the next level. They created a gameshow type 'spin-it to win-it' board and use video to invite participants to have a go. They promote the promo ahead of time so that their followers know when the next opportunity to win a selection of meats, fresh from the butcher.  Each time they do it, they see engagements in the tens of thousands. It's creative, fun and personal. By using video and the gameshow type approach they build excitement and intrigue and gives followers the chance to get to know the people behind the business, as well as win something delicious.

Defining information

Define by Marie Dolan is an aesthetic medicine clinical practice carrying out thousands of non-surgical procedures across the country including cosmetic injections including anti-ageing injections, dermal fillers and lip fillers. Marie Dolan has chosen this picturesque and authentic modern day town to base her clinical practice and training academy.

Define prides itself on their safety and competency. Cosmetic medicine is a highly personal choice and one where clients need to feel complete trust in their practitioner. The Instagram feed is full of before and after pictures of real clients. The posts detail what the client came in with that they wanted to work on, what the solution was and how it made that customer feel after they had received the treatment.

Customer testimonials are a powerful tool for prospective new clients during the research process, and as well as the end aesthetic result, Define's social media approach gives clientele all the essential information they need, and confidence to make the decision right for them.