Achill Spa is a relaxation haven in the West Midlands Knowle. Maybe* has been working with the business for a couple of months, helping them develop from social media newbies to content aficionados. Achill Spa shows that you can start anywhere with social media and learn as you go.
As a spa they’ve been through all the trials and tribulations of lockdowns 1-3, tiers 1-4, closing, re-opening, step and repeat. It is a process which has been anything but relaxing. But nonetheless the business is staying connected, experimenting with new things, and doing their best to bring their brand of de-stress and unwind to life via social media.
Using the Maybe* 10 steps, to social media success framework we show you how they are doing it so you can do the same.
Staying connected to your community on social media using Maybe* in 10 steps like Achill Spa
by Amy RountreeStep 1: What was the business goal?
Achill Spa needs to build awareness and take bookings for stays at the spa or for individual treatments.
Sign up to Maybe* to track your own business goals.
Step 2: Telling the Achill Spa story
Achill Spa’s motto is stay calm and make a self care plan. And we could all do with a bit of that as we hit the 2021 ground in less than tiptop shape. The spa describes itself as a sanctuary - a haven offering relaxation and rejuvenation, and as a retreat. But sadly with the COVID-19 pandemic, it has not been able to welcome guests through its doors, and is instead turning to online to inspire and guide customers through their self care journey.
Sign up to Maybe* to see how other brands are telling their story.
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Step 3: What do Achill Spa want its audience to do
Achill Spa wants Knowle's locals to book in for a massage, a mani, a pedi, or just a cup of tea.
Sign up to Maybe* to find out what content works best for your audience to take action.
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Step 4: How does Achill Spa engage with customers?
Achill Spa has seen its follower count grow by following and engaging with other local businesses and tagging them into its content. In order to do this, it listens to the hashtag conversation about Knowle - #Knowle and follows other businesses in the Knowle area.
Do this for yourself and engage really quickly and easily via the Maybe* platform.
Step 5: Who does Achill Spa want to engage?
Achill Spa wants to engage more locals in the Knowle and wider Solihull and West Midlands areas.
The spa heavily focuses on mothers and daughters looking to spend time together, women looking to pamper themselves, and busy mums needing five minutes' peace.
Sign in to Maybe* to discover the audiences you should engage.
Steps 6-10
Want to see how Achill Spa identifies its influencers? Sign up to Maybe*. It's free to get started and you'll have full access to the remaining five steps to success as well as your own 10-step framework
Key takeaway
Achill Spa knew it needed to do social, it just needed some help getting to grips with some new platforms it hadn’t tried before By staying connected to customers and other businesses on social media, the spa is well and truly on Knowle's relaxation radar, benefiting from increased reach, increased visibility and new relationships with other businesses in the area.
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