Chesterfield shopping centre Vicar Lane successfully drove footfall to its River Island store utilising social media content and bot technology.
Proving the case for social media as a footfall and revenue driver is notoriously tough but with a simple competition mechanic, and some clever AI, Vicar Lane were able to do just that.
To support the launch of the new River Island kidswear range at Vicar Lane, the centre deployed a cute competition call to action. Asking customers to comment on a Facebook post with the nickname they had as a child for the chance to win a £25 voucher.