by Amy RountreeLocal Bike Shop Day took place on 5th September and was the perfect time to celebrate the recent upturn in cycling and draw attention to all that local bike shops have done for people throughout the pandemic.
The revised date (moved from the earlier date of May 2nd) fell at an ideal time to celebrate two key themes; encouraging children to start cycling when they return to school and to encourage the nation to continue cycling after the Summer weather comes to an end.
During the day, the hashtag #supportyourlocalbikeshop had a reach of 360,025, an increase of 380% in comparison to the reach achieved last year, as well as having over 400,000 impressions. The Local Bike Shop Day website had over 5,000 unique visitors with the most popular page being the 'find a local bike shop' search facility indicating consumers actively looking for their local participating shop.
"Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It also aims to give customers a reason to visit their local bike shop and to thank them for the passion, knowledge and personalised service that they receive.
The team at Maybe* were incredibly helpful and gave us an excellent demonstration of how to use the platform. Having all of our mentions, likes and comments from all social media platforms in one place made it a lot easier to ensure that we didn’t miss out on anything and that we could engage with all who celebrated the day. This year’s Local Bike Shop Day was the most popular one to date, and we will continue to use the Maybe* platform next year to boost social media engagement further still!”.
- Tabitha Walker, ActSmart
