InExeter is the business improvement district, or BID for short, for the South West city of Exeter. The Maybe* platform enables InExeter to increase social media engagement and connect, communicate and collaborate across businesses, retailers and other organisations responsible for the management and success of Exeter.
Like many BIDs across the UK, during and after the COVID-19 pandemic InExeter needed a way to increase communication with its businesses, build relationships and support the recovery of independent businesses in the city.