Social media tactics for professional services: HB Accountants in Hoddesdon

Every week we bring you social media tactics and the top social media tips to drive your social media strategy forwards. We introduce you to real life businesses in multiple sectors who are growing their business using social media so you can learn from their success and do more of the same.

Meet Karen and Vicky of HB Accountants, specialist chartered accountants based in Hoddesdon, Broxbourne. Social media and accountants might not seem like a natural match, but HB Accountants is breaking the rules when it comes to professional services and marketing. Here they share the top social media tips with us.

HB Accountants shares social media tactics with us

Q. When did the business get started on social media and who’s running it?

HB Accountants based in Hoddesdon is a chartered accountancy firm and works with various clients from small independents on their local high street through to London bar chains turning over millions. The firm looks after payroll, trains school leavers, has specialisms in charitable accounts and two of its more interesting clients are bomb disposal experts and Luce Bee the Coconut Oil Queen.

Karen is one of the managing directors and Vicky looks after the social media for the firm. HB Accountants uses Instagram, Twitter, Facebook and even TikTok to deliver social media content to keep clients in the loop and well informed.

 

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A post shared by HB Accountants Hoddesdon (@hbahoddesdon)

Q. What is the biggest benefit you see from your social media presence?

One of the driving principles for the business is ensuring that they are always a community-first business, adding value to their clients lives first and foremost. This has never been more prevalent than during the pandemic which hit many of their businesses hard. This involves supporting other local businesses and charities in Hoddesdon. Social media helps them to bring this to life and showcase all the ways in which they give back, as well as find new causes to partner with.

“We try and do as much as we can for local charities and local businesses because we are fortunate, we live at work and we love it. It is our duty to give back,” says Karen.

Q. How do you measure your social media success?

Vicky feels that just because their business is 'serious' it doesn’t mean that their social media has to be, so she posts funny quotes, ran a little 100th birthday quiz on Instagram and has even launched a TikTok account to help lift peoples' spirits.

The team runs virtual networking sessions for businesses in the local area to meet online and collaborate and they also work with other local businesses to give away prizes on social media.

Success is measured by engagement on their own content, but also by the amount of other businesses they are able to connect and engage with locally.

Q. What has been your social media highlight?

HB Accountants is celebrating its 100th year of helping businesses look after their finances and has helped generations of families grow their businesses through their personalised approach and community support initiatives.

During the various lockdowns they have been working on helping their clients work together, giving free support and advice to businesses in need, taking on trainees and supporting charities in Hoddesdon where they can. The business has used social media to find new ways of delivering the services they have been known for for a century. And has even embraced TikTok.

Q. What would you most like to improve about your social media and what do you think your biggest challenges are?

During the pandemic the team at HB Accountants has seen a lot of change on their local high street. Whilst they may not be able to help every single independent business, they have focused their efforts on supporting the businesses of Hoddesdon through social media.

Knowing where to start, and doing whatever small part you can will help you overcome the challenges that can feel the most enormous.

Key takeaway

HB Accountants believes that the people and businesses of Hoddesdon must come together during the pandemic and post lockdown to help one another and rebuild the high street one business at a time. Don’t be afraid to do something fun or personal, even if you are in the professional services sector. Adopting these social media tactics will help you build relationships in your community so you can help your wider place, and your own business thrive.