Social media tactics from Caffe Isola in the Isle of Wight

Every week we bring you social media tactics and the top social media tips to drive your social media strategy forwards. We introduce you to real life businesses in multiple sectors who are growing their business using social media so you can learn from their success and do more of the same.

Stef Burgess and her family are the people behind Caffe Isola, Island Roasted Coffee and Wight Label Tea in Newport, Isle of Wight. Here they share how they’ve been using social media effectively to keep brewing up a storm for their customers.

Social media tactics from Caffe Isola

Q. When did the business get started on social media?

A. The business has always been ‘social media savvy’. They have used their social media channels to attract new customers on their wholesale side of the business as well as consumer business. Social media plays a big role in catching the attention of someone who has yet to venture into the coffee bar with an appealing post, and they may then decide to visit and become regulars once the various restrictions allow. You can find out more about the shop with Local Rewards.

 

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A post shared by Caffe Isola (@caffeisola)

Q. What is the biggest benefit you see from your social media presence?

A. Caffe Isola's goal is to ensure that their customers are there and ready when they can re-open their shop. Therefore staying connected with them daily via social media is an essential ingredient to make that happen. 

”Our customers vary with regulars looking for a latte and cake to new customers who could be looking for a new place to hold a meeting whilst enjoying a lunch or a few mums looking for a catch up and a coffee,” says Stef.

Q. What has been your social media highlight?

During the pandemic they have done ‘made to order’ collections for specific types of coffees and teas through to tray bake cakes. Their social media content also centres on educating people on the various methods to match the perfect coffee or tea with each customer's taste.

Key takeaway

Caffe Isola's approach to attract B2B customers through B2C content, and using its specialist product that customers can keep in the house are winning social media tactics. These approaches allow them to keep selling, and also stay front of mind when the shop re-opens.