Social media tips from indie coffee shop The Find in Cheltenham

Every week we bring you real social media tips that are driving business results for independent businesses. We introduce you to real life businesses and organisations in multiple sectors which are growing using social media, so you can learn from their success and do more of the same.

This week we serve up social media tips from The Find, an independent coffee shop in Cheltenham so you can replicate the social media tactics driving the most success.

Social media Tips from The Find in Cheltenham

Q. When did the business get started on social media?

The Find is an independent coffee shop in Cheltenham. The Find - Coffee House and Artisan Kitchen in Cheltenham is run by David Ore and his team.r.

Offering a haven from the outside world, The Find takes its inspiration from the coffee houses of 17th and 18th century England. “It’s our wish that The Find serves as a convener in our community; a place where everyone can come and linger a while, whether that’s over a superior cup of coffee or a long, lazy lunch.” says David.

With four years experience under his belt, lockdown has given David the opportunity to completely re-evaluate everything The Find offers to ensure they survive the pandemic but also give their customers the best experience.

During lockdown, The Find wanted customers to pay them a visit and treat themselves to a takeaway coffee and cake. Their goal for social was that customers knew they are still there and serving and would be inspired to stop by or order.

 

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A post shared by The Find (@thefindchelt)

The Find keeps up its social activity every day across both Facebook and Instagram ensuring that all messaging is timely and relevant.

The coffee shop’s content detailed all the ways customers could expect to be served, and even included a well designed Lockdown Love logo to reflect the times. Meanwhile, staff members featured in the content to add a personal touch.

Key takeaway

The Find's top social media tactics were to stay on message with its customers throughout lockdown. While the way they served them may have been different, the cafe's communication remained bang on brand, recognisable and engaging. On re-opening, the business now has a whole host of new customers who discovered them on social media during the past lockdown, or because the pandemic inspired them to discover somewhere new.