The Truth About Campaigns That Generate More Leads & Sales Than Your Client Can Handle

You’ve heard it a thousand times: knowledge is power.

Whether you’re a business, an organisation or an agency, when it comes to social media, the truth is that the more insights you have, the more effective your campaigns will be, and in turn, the more leads and sales you can generate for your clients.

To see this in action, just look at Shropshire-based marketing agency Buy-From.

Social media is always rapidly evolving, so the Buy-From team, led by Buy-From Managing Director & Chief Motivator Louise Welsby, is constantly on the lookout for tools to boost the delivery of the services they offer their clients, and contribute to the results.

Buy-From wanted to further understand the social media landscape for their clients' industries, so they use the insights gleaned from Maybe* to recommend specific activity and content strategies to ensure their clients’ money goes further, the agency saves time on resources, and that client expectations aren't just met, they're surpassed. 

Knowledge to Spook Your Competitors

As all successful agencies know, to create campaigns that really cut-through, you need to get to the core of your clients - who they are, how they operate, and who their competitors are.

Maybe* helped Buy-From unlock powerful social media insights to inform campaign creation and showcase the results to the client in a view-only easy-to-understand platform, cutting Buy-From's campaign creation and reporting time in half.

It also meant Louise and her team had crystal-clear insights that helped her see, at a glance, which campaigns were performing, which weren't, and see what their clients' competitors were doing, in one 360-degree view, to make smarter, profit-boosting business decisions in just a few clicks! 

Louise explains:

"We started using Maybe* with a new client of ours, a brand new regeneration project in Banbury set to be a food and drink destination unlike anything else in the area.

"The platform allowed us to really understand what people were talking about, who our sphere of influence should be and has helped us build an authentic following pre-launch.”

Louise Welsby, Buy-From

Why Social Listening is Crucial For Businesses

Louise used the Maybe* platform to be part of the right social media  conversations to get her clients in front of the right eyeballs, at exactly the right time (which translated into more sales opportunities for her clients).

She was also able to spy on competitors and industry-relevant hashtags and conversations,  and unlock valuable insights to help her take risks that pay off big time.

Louise was in the driver’s seat every step of the way. She has a full 360-degree view of her clients' social media landscape to ensure every dollar that was spent on a campaign could ensure an ROI.

“Only by knowing what people think through social listening have we been able to develop relevant and meaningful social media campaigns that stand apart from our competitors.

'Social listening also enables us to understand how to construct effective and high performing ad campaigns and develop powerful influencer partnerships, all of which we have been able to action since working with Maybe*."

Maybe* Insight tools enable you to see what social media content is working for you, to understand what’s being said, how people feel about your business and who has got influence over the conversations that matter.

Data-Driven Conversations That Help ROI

For one campaign, using our all-in-one platform, Louise unlocked competitors’ social media conversations and created dynamic Facebook ads for her own client to keep them ahead of the game.

Her client’s social media exploded and grew by a staggering 285% in 30 days!

Best of all, her client’s April 2020 takings were MORE than Christmas 2019 takings.  (Yes, during the pandemic, they made more sales than at Christmas!)

“Maybe* has enabled us to devise powerful social media campaigns on the back of the vast data available on the platform, be relevant and authentic and drive sales through social media as well,” adds Louise.

The Buy-From Team

Key takeaway

If you’re an agency wanting to provide the best service to your clients, and ensure every dollar you spent counts and put the resources behind campaigns that really generate ROI, then join Louise, and sign up to Maybe*. 

With our free-forever option, there's no risk, no fuss, no commitment. Sign up today via the button below.

Hear about the Buy-From team’s Maybe* experience first hand

Maybe* is a collaborative social media management platform that provides engagement tools,  actionable insights, reports and access to training that enables organisations to make social media work for them.