by Donna CallanderEvery week we bring you social media tactics and the top social media tips to drive your social media strategy forwards. We introduce you to real life businesses in multiple sectors who are growing their business using social media so you can learn from their success and do more of the same.
This week we're off to Morrows, a menswear retailer in Putney, and Niche Brow Bar, who keep Glasgow in well groomed brows.
Morrows owner Philip has realised the power of investing in product imagery can have on your sales. He's always been averse to spending money on expensive photoshoots and videography for social media because he wasn’t sure of the return.
But, after investing in a photoshoot and running a carousel ad on Facebook and creating a video for organic use on Instagram and Linked In, the store's online sales rocketed during the pandemic by up to 280%.
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View this post on Instagram
Heather, owner of Niche Brow Bar in Shawlands, Glasgow has realised the power that her wider team has to offer via social media and created a template for each team member which had a list of their skills, their target customer, the brand values and key messages to use on social media.
This means that collectively they have more reach on social media, their posts have a bigger impact on Niche Brow Bar's social weight and they appeal to slightly different customers meaning they can truly cater to all.
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View this post on Instagram
