According to research by Forbes, pre-lockdown consumers were spending an average of 2 hours and 22 minutes on social media per day.
Maybe* profiled 300K businesses and organisations across 1300 towns and cities in the UK and found that though 78% of these businesses were not active on social media daily pre-lockdown, that number has rocketed to 88% since, despite the fact that consumers are now spending 40% longer on social media.