Advertising on social media can be a really powerful way to reach new customers. It is a cost-effective strategy that enables you to target the right people for your business and drive them to your brand.
20 stats to show if social media advertising really works
by Stephanie Ramsdale- Marketers are spending more on social media advertising; with social media ad spend amounting to more than $89 billion in 2019. (Source: SproutSocial)
- 73% of marketers believe that their efforts through social media marketing. (Source: Oberlo)
- 25% of people who see a social ad, will then respond by visiting the store or website.
- 49% of people in the 18-29 age range report purchasing something after seeing a social media ad for it. (Source: LyfeMarketing)
- Social media advertising is generally very affordable and one of the best advertising methods available. Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost advertising option. (Source: Steamcreative)
- 77% of millennials report making a purchase either online or in-store after seeing a product on Facebook. (Source: LyfeMarketing)
- There are over 7 million advertisers actively using Facebook to reach new shoppers and leads. (Source: WebFX)
- 89% of marketers use Facebook in their brand marketing efforts. (Source: SproutSocial)
- Mobile advertising represented 93% of Facebook’s $55 billion ad revenue in 2018. Mobile advertising is a crucial part of advertising on social media as many people access social media on their mobile devices. (Source: WebFX)
- If your Facebook ads contain images, then they will be between 75% and 90% more effective. (Source: Hubspot)
Are your applications primed for innovation? Learn how to modernize and cloud-enable your applications with a strategic approach.
— IBM Cloud (@IBMcloud) February 20, 2020
- Instagram’s potential advertising reach is 849.3 million users (Source: Hootsuite)
- Instagram advertisers can reach a youth audience (users aged 13 to 17) of 52.9 million (Source: Hootsuite)
- U.S. marketers spend 31% of their Instagram ad budget on Stories. They spend the other 69% on their newsfeed. That’s a mix of about ⅓ Stories and ⅔ newsfeed. (Source: Hootsuite)
- Compared to Facebook, ad spending on Instagram is 23% higher (Source: SproutSocial)
View this post on Instagram
Recent posts
Social media news roundup 23rd October – Instagram’s spicing up comments with polls, Facebook Pages hitting the airwaves, and more
Step right up and ride the digital carousel with us 🎠 As the wheels of the social media funfair whirl and twirl, platforms are aimin...
Don’t miss out on the ultimate guide to daily hashtags for social media success
Daily hashtags are a great source of content inspiration and a super way to increase your social media reach Daily hashtags are a ...
