Ads targeting gets a shake up and tips for taking a social media break in the social media news this week

by Amy Rountree

It’s not often that our social media roundup features royalty, but everyone’s favourite Prince-gone-Stateside has weighed in this week on the role social plays in World events. Plus, there's been a shake up to ads targeting for businesses to be aware of. New features a-plenty from Instagram (come on guys, you must be exhausted!), and a YouTube tweak to support smaller creators. Phew!

Join in the conversation with us over in our Facebook group. We’d love to see you there to talk all things social!

Instagram are encouraging us to ‘Take a Break’

Instagram’s CEO, Adam Mosseri, announced that the platform has started testing a new feature called “Take a Break”. This opt-in control will enable us to receive break reminders in-app after a duration of our choosing, with expert-backed tips on what you can do during the break.

Facebook announce a shake up to ads targeting

Facebook is taking more steps to align with evolving privacy regulations by removing a swathe of detailed ads targeting options that relate to potentially problematic issues and causes.

Will this impact on how your business is able to target your ideal audience?

Prince Harry weighs in on the role of social media in the storming of the US Capitol

Prince Harry has said he warned Twitter’s boss Jack Dorsey about his platform allowing political unrest a day before the Capitol riot that led to five deaths. The Duke of Sussex made the comments at the RE:WIRED tech forum in the US.

Supporting smaller creators by making dislikes private

YouTube has announced that it’s making a change to the way dislikes are displayed on videos, with the dislike count to be made private, in order to limit misuse of the option.

The change comes as a result of attacks on users, where the dislike option has been used to harm a video’s performance.

Reels text to speech is coming!

That’s right, TikTok’s super popular text-to-speech feature is now coming to Instagram Reels, with the option to choose from two different automated voices.

This new feature is perfect for brands and creators who want to do more creative storytelling on the platform, and (good news!) it’s really easy to do.

Read more on the Later blog, along with tips for using the feature as a business here.

Photo by Kerde Severin from Pexels

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Ads targeting gets a shake up and tips for taking a social media break in the social media news this week

Instagram are encouraging us to ‘Take a Break’

Facebook announce a shake up to ads targeting

Prince Harry weighs in on the role of social media in the storming of the US Capitol

Supporting smaller creators by making dislikes private

Reels text to speech is coming!

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