Audience building and festive content planning made simple

It’s a week of top tips in our latest social news roundup, with three quick audience building tips from Instagram, plus two handy content guides from TikTok, and a raft of new Groups tools in the works from Facebook.

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Audience building tips from Instagram

Keeping it sweet and simple, Instagram have shared three top tips for audience building and growing engagement, via stationery brand owner, Lolly Hu.

More from Social Media Today here.

Tis the season for festive content planning with TikTok

TikTok simply love a step=by-step guide, and their festive-themed latest is chockablock full of fab tips and suggestions, plus insights for optimal content planning on the platform. If you use TikTok for your business, this guide is essential reading for the coming weeks.

More here.

tiktok campaign

New Groups tools arrive at Facebook

In a bid to encourage more engagement and keep their online communities safer, Facebook has announced a raft of new tools for their Groups feature, including colour customisation, preset post formats, greeting messages and awards, to Community Chats and the ability to add in fundraisers; saying ‘As communities continue to evolve, we want to make it easier for people to collaborate in new ways and have fun while they’re doing it.’

Find a detailed rundown from Facebook here.

Facebook groups

Image: Facebook

Your first TikTok ad: TikTok introduces ‘Promote’

From telling your story to showcasing products, TikTok for Business has put together a highly comprehensive guide to help you get the most out of the platform for your business, using their ‘Promote’ feature to turn your TikToks into ads.

More from TikTok here.

TikTok

TikTok for Business

Replay your Clubhouse at your leisure

Clubhouse have launched their ‘Replays’ feature, to allow users to download audio, and enjoy it as though they had attended as a live experience.

From Clubhouse: “Replays are an optional feature that creators can choose to toggle on or off for any public room. When Replays are enabled, anyone on Clubhouse can replay the entire experience whenever they like. They’ll get to see the same elements of a live room like Leave Quietly, and watch the dynamic of the stage and audience shift and evolve throughout the discussion, including PTRs, mic taps, and all the special moments that only happen here.”

@Instagram

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