by Hannah McKernonEvery day it seems like there are new social media channels to explore. Knowing which ones are right for you and your business is hard. So in this week's social media news, you'll find guidance you can use to decide where to put your social media efforts. Plus the latest updates to Instagram and Twitter.
Join in the conversation with us over in our Facebook group, we’d love to see you there to talk all things social!
Does your business need an Instagram account? Is TikTok the right platform to reach your target audience? Or should you just tap into all the social media platforms available with the hope of increasing your customer base? This blog will take you through the key platforms available, with some guidance on how best to use them.
Read more here.
This could be a valuable addition to your social media channels. Instagram has added a new option to schedule upcoming IG Live broadcasts in the app, with users then able to tap through to get a reminder notification on the day of the broadcast.
Read more here.
If you really dislike the ads injected into your Twitter stream, prepare yourself for some more, only this time they are going to appear between replies in tweet conversations.
Twitter is a free service, which means it relies on advertising to generate revenue. The more (and more effective) the ads are, the more money Twitter makes. With that in mind, Bruce Falck, Twitter Revenue Product Lead, has announced a new test is being carried out globally on both iOS and Android versions of the Twitter app.
Read more from PC Mag.
Is 2022 the year you finally invest in a video marketing strategy? Want to learn about video across the different social media channels?
The team from Deposit Photos share the stats you need to know.
Read more here.
Want to do more business on TikTok? Wondering how to use it to sell more products or get more leads?
In this article, you’ll learn how to use TikTok collection ads, dynamic showcase ads, and lead generation ads to boost your marketing and sales goals.
Read more here
