How the #WDYT campaign helps independent retailers master social media

“The best bit is that the #WDYT campaign has delivered mainly new business, not existing customers. That’s what excites me".

Sophie Scarrott, Owner of Keith Scarrot Shoes.

Benchmarking social media performance

Delivered through the Maybe* platform, the campaign gives unlimited access to social media training and calculates the Social Media Rank of 160,000 businesses locations in over 1,300 towns and cities. This allows businesses in any location to benchmark their social media performance.

Cheltenham’s Social Media Index showing the top ranking businesses in their town. Where do you rank in your town or city?

The Social Media Rank based on location benchmarks 1,300 city and town’s social media performance against each other. Where does your town or city rank?

Access to social media training and webinars

To help businesses, organisations and locations increase their rank, the #WDYT campaign provides unlimited access to social media training and webinars.

With 150 support articles on how to get online and how to see success, the #WDYT campaign takes the large concept of social media and breaks it into daily, actionable pieces that deliver results. Articles include subjects like:

• How to get 18% more engagement on Twitter
• How to get the most out of Instagram
• The top ten ways to get your content seen on Facebook

Customer success stories

High streets are not dead. Rather, technology can be used to improve the high street experience and deliver both footfall and sales.

Here are some other recent success stories from our #WDYT campaign:

• Chesterfield retailers are working together to increase their footfall and sales.
• In Tewkesbury, 85% of businesses now have social media accounts, and 42% of those are posting regularly.
• How Gloucester used local events and online conversation to create buzz.

"The results of the campaign in Stafford, the key has got to be the increase in footfall. For the past 15 weeks our footfall has increased week after week after week. Which in this challenging climate has been amazing.”

Lisa Clemson (centre), Stafford Town Centre Partnership

This targeted approach helps towns and cities make informed, evidence-based decisions on how to invest in their high street experiences. The Maybe* platform provides this service to all UK BIDs and councils, helping them to support their local retailers.

Sign up now to find out more.