by Hannah McKernonWith Christmas fast-approaching, is your business getting the most from social commerce?
The world of social media moves at such a pace, that it can be hard to keep up. So we’ve done the hard work for you, and have pulled together some recent social commerce news, tips and tricks.
Join in the conversation with us over in our Facebook group, we’d love to see you there to talk all things social!
Increasingly, consumers are buying products with their smartphones. Many are purchasing directly on Facebook and Instagram without visiting external websites or leaving the apps.
This analysis explores mobile shopping and the social commerce trend. You’ll discover which types of customers are shopping on social, which platforms are leading, and how social commerce fits into your strategy.
More here.
Live-stream shopping has become a key focus for social apps, with Instagram, Facebook and Pinterest all running their own shopping live-streams with high-profile creators as they seek to maximise their respective commerce potential.
YouTube is also looking to get in, with a series of upcoming shopping live-streams for the holidays that will enable viewers to interact with influencers and celebrities in real-time, while also facilitating direct shopping in-app.
Read more.
Growing e-commerce requires balancing core product offerings with accessible technology and human understanding.
Despite a 32% increase in sales since the start of the pandemic, digital and social commerce is at a critical juncture. Will sales continue to increase, or will they return to pre-pandemic levels as consumers step back into stores?
More here.
Are you ready for the final shopping push as we head into the end of the year?
A key date for many is Small Business Saturday on December 4th, highlighting ways to support local businesses and discover more niche offerings and options.
To help you make the most of your #SmallBusinessSaturday push, Twitter has published a new overview of key considerations for your tweet marketing.
Read more.
One of the joys of my holiday season used to be shopping for gifts at physical stores with friends and family. It wasn’t just that there were seemingly good deals to be found hunting through the sales racks at the mall, but I liked being able to touch potential purchases and talk about them with people that I cared about. For many like myself, the spread of Covid-19 last year threw a wrench into those traditions.
This year, social media companies are trying to fill the gap.
More here.
