How to plan ahead and nail your marketing strategy

With many businesses planning for the year ahead, it may be a tricky task mapping out where to focus your social media efforts in 2022 or getting a jump on your marketing strategy.

The world of social media moves at such a pace, that it can be hard to keep up. So we’ve done the hard work for you, and have pulled together some recent social media strategic planning tips and tricks, including choosing the right platforms and digital marketing tips .

Seven ways to optimise your Facebook marketing strategy for leads and conversions

Want to use your company’s Facebook page for more than just building awareness? Wondering how to turn your followers into actual customers?

In this article, you’ll discover seven tricks to optimize your Facebook strategy to drive revenue across both organic and paid campaigns.

More here.

Instagram Is the platform of focus for marketers in 2022

Which social media platform will your business be focusing on in 2022?

TikTok is the app of the moment, though likely not a fit for all brands, while Facebook seems to have lost some of its shine, and Instagram remains hugely popular.

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Three key opportunities for your ecommerce and digital marketing strategy in 2022

With the acceleration of digitalisation, on top of an influx of more connected consumers and new behaviours due to the Covid-19 pandemic, ecommerce owners and digital marketers have to be more flexible, proactive and omnipresent than ever. Between privacy protection, significant events and new spaces and formats to invest in, The Drum unveil three challenges to turn into opportunities in 2022.

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12 content types to add to your arsenal

Are you just getting started with a content marketing strategy for your business? Want to know the types of content that can generate website traffic and sales leads?

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What social channels are right for your brand?

Does your business need an Instagram account? Is TikTok the right platform to reach your target audience? Or should you just tap into all the social media platforms available with the hope of increasing your customer base? This blog will take you through the key platforms available, with some guidance on how best to use them.

More here.

Maybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables organisations to make social media work for them.